EXCLUSIVE INTERVIEW WITH ANN GÉRARD – ANN GÉRARD PARFUM
Natural and Organic Beauty Magazine | Alyaka

Exclusive Interview With Ann Gérard – Ann Gérard Parfum

Reading Time 5 minute

Ann Gérard Parfum combines the beauty of two worlds, jewellery and perfumes. We interviewed Ann Gérard to dig a little deeper into her fascinating career and designs.

Logo HOW DID YOU FIRST BECOME A JEWELLER?

Since I was a little girl I have always loved jewels and used to get special jewellery for birthdays and presents. My Grandfather was also a sculptor so I had access to all the materials that I needed to make jewellery early on. I then went on to study in Belgium and in 1994 I started my own brand and designed for a few other jewellery brands.

Logo HOW WOULD YOU DESCRIBE YOUR JEWELLERY DESIGNS?

I would describe them as quite timeless. I like very modern pieces that you can wear all day. I think jewellery such be comfortable, you are not suppose to feel it is there.

“It has been a dream come true to get to make perfumes that I love.”

Logo WHAT WAS YOUR FIRST EXPERIENCE OF PERFUMES THAT INSPIRED YOU TO CREATE THE COMPANY?

At first perfume was only a passion of mine, something very personal. I then met Bertrand Duchaufour, who is now my perfumer, as he was one of my clients. We then became good friends so when I had my jewellery exhibition in 2010 I decided to create an perfume to support the exhibition, we created Cuir de Nacre. I had no marketing, no packaging, just a scent that I loved and when the exhibition was over. I thought it was such a pity to not use the perfume further so in 2012 I launched the perfume collection and have kept going since.


ANN GÉRARD PARFUM
Cuir de Nacre, Extrait de Parfum, 60 ml

Logo DID YOU HAVE A FAVOURITE SCENT GROWING UP?

I have so many favourite scents but when I was a child I loved Chanel No. 5 as it was my mother’s perfume.

“Both perfume and jewellery are the inner part of you that you show to people.”

Logo FOR YOU, WHAT IS THE CONNECTION BETWEEN PERFUME AND JEWELLERY?

The skin, both are connected to the skin and I believe that perfume is invisible jewellery. They are both beautiful and say something about your own personality.

Logo WHAT INSPIRES YOU WHEN CREATING A PRODUCT, EITHER A JEWELLERY DESIGN OR PERFUME?

Inspiration is a strange thing, I get my inspiration from life, from nature and from architecture. It is everything that is around me. I would also only design or create something that I would wear myself, this is very important.


ANN GÉRARD PARFUM
Ciel d’Opale, EDP, 60 ml

Logo WHAT INSPIRED YOU TO CREATE YOUR LATEST PERFUME, ROSE CUT?

I wanted to create something very powerful but also feminine. The perfume is very long lasting and sexy so that you can wear it all day with hints of rum and oakwood. It is very velvety and the rose notes are smooth which is exactly what I wanted to created. Rose Cut is for someone that knows what she wants. I imagine that she smokes and drinks and is very powerful.


BUY NOW: ANN GÉRARD PARFUM
Rose Cut, EDP, 60 ml

Logo WHAT DO YOU BELIEVE PERFUME AND JEWELS CAN DO FOR A WOMAN?

I feel it can empower you and boost your confidence. They are both pleasures that you can have in your day and that will communicate for you. Both perfume and jewellery are the inner part of you that you show to people.

“I like very modern pieces that you can wear all day.”

Logo DO YOU HAVE A FAVOURITE PERFUME OR PIECE FROM YOUR COLLECTION?

That depends really, I wear all of the perfumes and I only wear jewels from my personal collectionthat I have created for myself, so it really does depend.

Logo WHAT DO YOU BELIEVE IS THE SIGNATURE TO ANN GÉRARD PRODUCTS?

I think it is what is written on the cap ‘parure secrète’ which means secret adornment. This goes back to revealing part of yourself.

“I wanted to create something very powerful but also feminine.”

Logo WHAT HAS BEEN THE BIGGEST CHALLENGE SO FAR?

I think all the legislation and paperwork in launching a perfume, there are so many regulations.


ANN GÉRARD PARFUM
Perle de Mousse, EDP, 60 ml

Logo WHAT HAS BEEN A HIGHLIGHT FOR THE COMPANY?

It has been a dream come true to get to make perfumes that I love. In the future I hope to create more and more. Most importantly I would like to take my time to create and make something really special.

Logo CAN YOU DESCRIBE ANN GÉRARD PRODUCTS IN ONE SENTENCE?

It is all about the skin, both jewels and perfume link to the skin to portray your soul.

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Ingrida Adomaytite

I'm Ingrida Adomaitite, where the realms of art and beauty seamlessly blend. My background in the beauty industry has equipped me with a unique lens through which I view and share the world's beauty. For me, beauty is not confined to the conventional; it's an art form, a universal language that speaks to the soul. My mission is to inspire others to see the beauty that surrounds us, to understand its depth, and to appreciate its power to transform. Join me on this journey of discovery, where every moment is an opportunity to encounter the extraordinary in the ordinary.

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