WHY YOU SHOULD SPEND ON NATURAL AND NICHE BEAUTY PRODUCTS
Natural and Organic Beauty Magazine | Alyaka

Why You Should Spend On Natural And Niche Beauty Products

…PLUS SOME OF THE NICHE BEAUTY BUYS THAT SHOULD BE IN YOUR MAKEUP BAG!

When was the last time you updated your beauty bag? Are you satisfied with your current beauty product selection? Are you confident that your choices can offer the results that you want?

Most of you would go out of their way to look good and feel good. Beauty products often promise great transformations, but they can be very pricey too. However not everything that appears to be effective, work the way you expected them to do.

You have to be more discerning about the quality of beauty products that you include into your beauty routine. It is a must for you to identify beauty solutions that offer the most effective and natural care that you deserve.

THE WORTH OF YOUR PURCHASE IS JUST AS GOOD AS ITS OVERALL EFFECTS.

THE QUESTION NOW IS, ARE YOU SPENDING ON SPLURGE-WORTHY BEAUTY BUYS? ARE YOU GETTING THE BEST BEAUTY CARE THAT GIVES VALUE FOR YOUR MONEY?

This article discusses some of the most important points that will help you decide on making the much needed switch to natural and niche beauty products.

AN OVERVIEW OF TODAY’S BEAUTY TRENDS

The growth of the UK beauty industry is expected and there is no stopping it. It has a steady market as evidenced by the promising retail trends despite the recession. With an estimated value of £17 billion, this trade is expected to be on a continuous growth by 2016. Clearly among the businesses in the UK market, those that belong in beauty and cosmetic retail have proven that they are recession-proof.

On average, UK consumers spend £8.9 billion on beauty and personal care products and this number does not include other beauty services such as hairdressing and spa treatments. A recent forecast by Mintel even predicted that sales are bound to increase and even hit the £10 billion mark by 2017.

With much of the consumers’ money being put on beauty products, the potential of the premium market also prospers with much attention particularly given on the natural and niche beauty product sectors.

Organic and natural took the beauty industry by storm and it looks like the trend is here to stay. Sustainable, safe, eco-friendly, and effective are preferred by the most discriminating consumers. As this trend becomes more persistent, beauty brands also have to cope with the challenge of giving in to what the consumers demand. It is the era of sustainable products in premium and purest forms; it is also the time for you to reconsider your options and experience the different kind of care that only natural beauty products with the most wonderful, rare, and niche ingredients can offer.

NATURAL BEAUTY PRODUCTS – WHAT YOU SHOULD KNOW

Based on consumer behavior, finding products that are effective but do not expose the skin to harmful chemicals is a major factor to consider and this intensifies the demand for natural beauty care.

SO MUCH ATTENTION IS BEING GIVEN ON NATURAL BEAUTY PRODUCTS, BUT DO YOU KNOW ENOUGH?

You’ll be overwhelmed by the range of products that claim to be safe and natural and this makes the decision-making process more difficult than what you expected it to be. To assist you in making the right choices, here’s a brief assessment that will help you identify products that are no less than honest-to-goodness natural beauty solutions.

LABELS, LABELS, LABELS

First of all, look beyond labels. It makes sense to read labels carefully especially when you are keen on keeping your skin free from ingredients that cause harmful side effects. Beauty products marked as “natural” do not always live up to expectations. The industry still deals with flaws in terms of getting beauty products properly regulated and you will be very sorry if you will end up with the wrong product to use.

KNOW WHAT’S SAFE AND WHAT’S NOT

Organic claims are valid only when a beauty product contains 95% organic ingredients. Laboratory studies also revealed that products with ingredients that end in “eth” (such as sodium laureth sulphate, polyethylene glycol, oleth, myreth and ceteareth) must be avoided as they all test positive for 1,4-Dioxane, which is a proven cancer-causing petrochemical.

UNDERSTAND YOUR RISKS

Manufacturers are legally allowed to hide hundreds of chemicals that they use in their fragrance ingredient and this puts the consumer at greater risk. While US banned only 10 ingredients, EU has more than 1,400 ingredients banned. Manufacturers who are targeting the EU market have to double their efforts in offering safe formulations to adhere with European Union’s stricter safety standards.

MAKE THE RIGHT CHOICES

You’ll feel good if you will look beautiful, but don’t be deceived by products that appear to be harmless when actually, they’re not.

Mineral makeup is the best option when choosing makeup in powdered form. Compared with other makeup, mineral makeup is free from ingredients that may trigger skin sensitivities including preservatives, parabens, mineral oil, chemical dyes and fragrances.

Keeping the skin moisturised naturally can be as simple as going for natural hydration solutions consisting of extra virgin coconut oil, jojoba oil, almond oil, olive oil and other types of oil that work effectively to provide hydration for the skin on your face and body.

Finally, when choosing products for your beauty regimen it helps to remember that what you put on your skin enters your bloodstream and can reach your system faster than when you swallowed it! Indeed, when it comes to beauty products it is best to stay safe than sorry.

THE REASON BEHIND THE POPULARITY OF NATURAL BEAUTY PRODUCTS

Natural beauty products have definitely come a long way in the past few years. Based on recent trends, cosmetics that use unsafe ingredients might as well be considered as things of the past.

Consumers are already at a point when they have become increasingly conscious of keeping their make-up bags and kits, safe and natural. Needless to say, beauty enthusiasts have learned that they must get what they pay for and ‘detoxifying’ their beauty habits might as well mean choosing products that are luxurious, bathroom-shelf-worthy, effective and best of all, natural.

Have you noticed how a lot of cosmetic companies claim that they are safe and use chemicals in minimal doses? Morer than ever, there is a heightened awareness on the side effects of chemicals used on beauty products. And today’s trends reveal that the more natural the product is, the greater favour they get from the market.

BUT DOES LOW CONCENTRATION OF CHEMICALS ON YOUR BEAUTY PRODUCT ALREADY GUARANTEE SAFETY?

THINK AGAIN.

If you’re one of the many consumers who use makeup and beauty products on a daily basis, you can’t afford to care less about the ingredients that you put on your skin.Exposure to chemicals even in minimal doses can cause untoward effects over time.and you must be aware of this.

As the truth behind beauty products are revealed, consumers are able to make informed choices to stick with the ones that are worth keeping and ditch the ones that could possibly bring them more harm than good in the long run.

NICHE BEAUTY PRODUCTS – WHY INCLUDE IT INTO YOUR NATURAL BEAUTY ROUTINE

If you haven’t tried niche beauty products, you are yet to uncover the best of what the natural beauty industry holds for you.

When did you last update your makeup kit? Check on your current makeup favorites.

For sure many of you are still keeping the classics, right? It is so easy to get accustomed with your typical choices, that you tend to fail looking into other options. There is already a huge selection of niche beauty products that actually promise better benefits than your all-time fave.  Natural is in, and so is premium and personalised beauty care.

Don’t you think it’s the perfect time to switch to a better beauty routine?

DID YOU KNOW THAT IN 2013, NICHE BEAUTY PRODUCTS MAKE UP ALMOST 10% OF THE $2.2 BILLION TOTAL SPENDING ON PRESTIGE BEAUTY PRODUCTS IN THE US?

Clearly there is a market that seeks premium beauty solutions. While mainstream beauty brands are considered as the steady sellers in the industry, niche beauty products are those that appeal to customers who are looking for something more than what they get from ‘typical’ options.

THE TRUE VALUE OF SPENDING ON NICHE BEAUTY PRODUCTS

Niche beauty products have clearly gone a long way and if you haven’t included them into your beauty routine, here are some of the privileges that you are already missing on.

RARITY AND EXCLUSIVITY

Niche beauty products are made rare and exclusive because of their limited distribution. They are not mass-produced and are only offered in selected retail outlets, giving consumers the opportunity of choosing highly-safe and effective products that are exclusive to a privileged few.

ORIGINALITY

When you choose niche, you also go for beauty brands that settle for originality. These brands convey a story behind a unique and innovative concept to create beauty solutions that are incomparable and cannot be imitated by other brands.

COST-EFFICIENCY

Many will perceive niche beauty brands as expensive or pricey, but luxury comes with a price and usually you get what you pay for. Bd based on what niche beauty products offer, it is easy to conclude that they live up to what customers expect. Niche beauty brands offer incomparable and lasting results. Even if these products are offered at a higher price, you’ll get so much satisfaction from a small package that you will be able to extract more value as compared with the price attached to the product.

EXCITEMENT

It is but natural for people to be excited about rare finds. Niche beauty products are unique and harder to find than mainstream brands. This adds more interest and excitement to these beauty solutions. People get curious about things that are uncommon and a pack of niche beauty products treats one to a new and exciting experience that is worth exploring!

THE MOST POPULAR NICHE BEAUTY BRANDS

Despite the competition, limited reach, and head on battle with mainstream beauty brands, there are already niche beauty brands that managed to penetrate a market and claim a spot in the beauty industry.

As some emerge better than others, here’s the list of the most popular niche beauty brands that are especially made for those with the most discriminating tastes.

ARgENTUM Apothecary is one of the niche beauty brands that offer complex benefits. Using timeless ingredients, Argentum is a brand to love. It uses silver hydrosol as its base component to give each product healing, repairing, and replenishing qualities that is known for centuries. ARgENTUM strives to give their fanatics a natural experience by using 99.5% ​ natural ingredients while the remaining 0.5% ​are the mildest food grade preserving ingredients​. ARgENTUM creams can also be used for a plethora of skin ailments, restoring skin cells to their natural, glowing grandeur.

ABSOLUTION

Known as a “creative apothecary” that gives skin care enthusiasts the privilege of a bespoke regimen, Absolution offers an exclusive selection of crèmes and serums that can be combined and personalized based on individual skincare needs. Each product from the brand has a unique blend of organic ingredients, packed in minimalist-style white bottles and black and white recyclable boxes with artistic designs.

EARTH TU FACE

Earth Tu Face speaks of products that are natural and organic as the brand seeks to offer beauty solutions that are free from chemical restraints and man-made elements. Designed to replenish, refresh, rejuvenate and repair, Earth Tu Face offers the ultimate skincare solution to dilemmas of skin dryness, irritation, and sensitivity. Each cream is wild-crafted, with components from untamed nature.

SKIN & BONES

Skin & Bones is a brand loved by many as they strive for perfection in what they do, as reflected on their products collection. They offer beauty solutions such as creams and cleansers that are handcrafted to offer moisturisation, repair, and replenish your skin from face to feet. They use some of those notable ingredients including jojoba oil, blended essential oils, aloe, rosemary, and eucalyptus.

SPLURGE-WORTHY NATURAL AND NICHE BEAUTY PRODUCTS THAT YOU CAN USE FROM HEAD TO TOE!

HAIR SOLUTIONS:

Rahua voluminous spray that is 100% natural organic. Hair mask that helps control your hair while at the same time working as a versatile, natural volumiser. Maintains hair shape and keeps it fresh longer by getting rid of excess oil. Alcohol-free and does not leave residue.

Achieve hair that is healthy, voluminous, and with an innate shine. Perry Pear Shampoo uses 100% organic ingredients sourced worldwide including natural oils, essential vitamins, and nourishing nutrients from botanical extracts.

  • Noble Isle Perry Pear Conditioner

The perfect complement to the Perry Pear Shampoo, this natural conditioner has the beautifying extract of Perry pears, the citric richness of orchard fruits, and the softening effects of geraniums, jasmine, and rose petals to condition your hair from root to tip with sleek shine, smoothness, and overall health.

This is a perfect formula that works to care for the hair, skin, nails + more. It is the beauty secret of Hawaiians for centuries. It soothes the hair and skin with its natural formulation consisting of enzymes, vitamins, and essential elements to de-frizz and hydrate without a greasy feeling. Leven Rose Kukui Nut oil comes in a dark amber bottle with glass dropper to extend shelf life of organics as oils are light sensitive and must be protected from oxidation.

FACIAL CARE:

  • RMS Lip & Skin Balm

Formulated with the best quality food-grade active ingredients, RMS Lip & Skin Balm is a rejuvenating and versatile balm which heals, smoothes and hydrates your skin. This lip & skin balm is Infused with cold-pressed virgin coconut oil and jojoba seed oil. It is alsorich with non-GM vitamin E, this balm has an excellent deep moisturising effect and fights ageing free radicals. This natural balm contains no water, and is totally free from synthetic ingredients & parabens.

A certified organic brand by the CCPB (Controllo e Certificazione Prodotti Biologici). Kjaer Weis uses ingredients that are 95% organic and free from harmful radicals including parabens, silicones, petrochemical emulsifiers and synthetic fragrance. Safe and sustainable, it can leave you with a glow that reflects not only on the outside, but the inside too.

Ellis Faas represents color and boldness. It draws inspiration from vibrancy, as evident in its collection of eye shadows, blushes, lipsticks, and cosmetic sets that come in a wide range of colours including pink, blue, plum, lavender, neon green, and many more. There is even a cosmetic collection devoted to the color red, displaying makeup in as many shades of red as you can imagine. You can expect sparkles, glitter, and grandeur! The Ellis Faas collections goes through ranges of different emotions, each alluringly represented in dramatic colors and intriguing textures.

Odacite offers the best treatment that sticks close to nature by harnessing the healing, repairing and beautifying elements in plants to come up with a product that works well to meet everyone’s needs. Classic and soothing, Odacite brings nature’s beauty secrets with a contemporary twist in one amazing bottle.

Here’s a natural hydrating balm that offers the fusion of nourishing shea butter & coconut oil to give you a goddess glow. It uses the essential fatty acids of rosehip seed oil has essential fatty acids and helps prevent in wrinkle formation using organic Argan oil known as liquid gold. Other ingredients include camellia oil, beeswax, holy Frankincense, rose and ylang ylang.

This is a rich, luxurious, and exfoliating face and body polish that is infused with all the minerals that are essential in keeping the healthy condition of the skin. It also comes with omegas, 3,6,9 and hemp oil. Reveal a smoother and glowing complexion with Diamond Cell Salt Polish as it oxygenates the skin with pure ozone infusion, gently buffs away dead skin cells, reduce breakouts and pore size as well.

BODY CARE:

  • May Lindstrom The Good Stuff Radiance Oil

A total body serum that uses a rich decadent of cocoa, rose, lavender, and ylang-ylang to empower your senses as your skin is enveloped in in luxurious hydration.A total body elixir for the  face, hands, hair, and body.

  • Earth Tu Face

Earth Tu Face elevates the skincare experience by offering products that were born out of hard work and all-natural philosophies. Earth Tu face moisturizer, cream, and serum speak to the herbalists and brings awareness about the benefits of skincare that is derived from Mother Nature.

Triumph & Disaster is a combination of science’s finest with the best of nature. Based on its philosophical steps,it strives to create the pure and natural products that guarantee safety and performance as it get rids of parabens, petrochemicals or silicones, and other harmful ingredients.

  • Brad Biophotonic

Brad Biophotonic products are rich in vitamins that combine nourishing elements to give you a smoother, softer, and glowing complexion without using hundreds of different products. Brad Skincare will make that promise, then totally deliver on it and even exceed your hopes to have a beautiful skin.

Organic coconut coffee scrub packs all-natural, organic and sustainable, ingredients to create a blend of antioxidants that will make you feel good inside and outside. It works to moisturise, firm and tone the skin using healthy nutrients, minerals and nourishing coconut oil. Treat yourself to a body scrub that can target skin imperfections including acne, stretch marks, scarring, cellulite, and many more! Perfect for everyday use to maintain a healthy and glowing skin.

Here’s a Jojoba Oil Nighttime Moisturizer in a non-greasy, emollient night cream containing 94% natural ingredients including jojoba, avocado, grape seed oils, & olive extract to create a velvety soft feeling on your skin. This emollient night cream is composed of jojoba, avocado, grape seed oils, & plant derived squalene to leave your skin feeling supple and help repair damages while you rest!

Nourish, soothe, & replenish while indulging the senses with luxurious body treatment, Harmony uses a silky blend of organic plant oils and infused with a dynamic complex of herbs and flowers then imbibed in rejuvenating rose quartz, soothing jade, and healing amethyst for a one of a kind nourishing and rejuvenating experience. It is a fast absorbing formula that deeply nourishes, locks in moisture while replenishes to improve skin elasticity, promote cellular repair, and alleviate skin dryness and dullness.

HANDS AND FEET:

Organic, addictive and beauty enhancing products that care for your nails . UKA brings a beauty experience that rejuvenates to make a woman feel refreshed, renewed and truly beautiful.

Rue de Marli promises health and rejuvenation in one amazing bottle! It combines natural ingredients in one bottle consisting of Shea butter, Argan oil, and other organic essential oils to bring richness, softness, and loveliness for your skin . No harmful chemicals added. Rue De Marli hand cream is lightweight and safe that you can use it everyday without worry.

What about you, how do you choose the beauty products you include in your daily ritual?
Think we missed a natural and niche beauty product that’s worth a feature? Share your thoughts by leaving your comment below!
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Marine Krivenko

I'm Marine Krivenko, armed with an MBA and a deep passion for every aspect of the beauty industry. From the initial spark of a brand concept to the strategic intricacies of market positioning, my journey has been one of continuous exploration and achievement. I specialize in turning visionary ideas into reality, guiding brands to not only succeed but resonate deeply with their audience. My approach combines strategic thinking with a keen insight into the evolving beauty landscape, ensuring that every step we take is both innovative and impactful. In this ever-changing industry, I am committed to leading with excellence and inspiring others to discover the beauty in strategic innovation.

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