YOUR STYLE GUIDE TO WEARING PANTONE’S COLOUR OF THE YEAR
Natural and Organic Beauty Magazine | Alyaka

Your Style Guide To Wearing Pantone’S Colour Of The Year

It’s official! Ultra-violet is Pantone’s 2018 colour of the year. And though this is not the first time that you’ve heard about this, at this point, you may still be unsure of how to wear the colour. Luckily, that’s what this article will show you.

But firstly, here’s a brief background that will allow you to learn more about Pantone.

WHAT IS PANTONE?

Pantone Color Institute is the body that declares the colour of the year. Since the year 2000, it has been hosting a meeting in a European Capital, twice a year, to bring together the representatives of colour standard groups from different nations who will take part in determining the colour for the following year.

As the institute believes that colour is an important aspect that allows a culture to express attitudes and emotions, the colour of the year guides companies, designers and businesses with their designs and product planning.

Ultra-Violet: 2018’s Colour of the Year

As described by Pantone’s Executive Director, Leatrice Eiseman, ultra-violet is a dramatically provocative and thoughtful colour–a nonconforming shade that will allow people to display their creativity.

WHAT DOES PANTONE’S 2018 COLOUR OF THE YEAR REPRESENT?

Before wearing 2018’s colour of the year, you’d want to know what ultra-violet represents. Pantone expressed that this shade of purple can reflect originality and visionary thinking that’s geared towards the future. But for sure, you’d want to know what more about what the ultra-violet shade means.

To enlighten you further, here’s a rundown of the things that are commonly associated with this shade:

  • Elegance
  • Artistry
  • Dignity
  • Loyalty
  • Progress
  • Possibility
  • Feminism

Did you know that during the 1970s, the violet shade was used for women to stand out and make a statement?

Certainly, the ultra-violet shade is worth incorporating into your everyday wear. And with influential celebrities who boldly wore the colour whether, with their outfit, hairstyle or makeup including Selena Gomez, Demi Lovato, Nicole Richie, Katy Perry, Rihanna, and a lot more, it’s time for you to master wearing the shade in any way you want.

So how do you proceed? That’s what we’ll discuss in the following section.

HOW TO WEAR PANTONE 2018’S COLOUR OF THE YEAR

1. EASE YOUR WAY TO WEARING THE SHADE BY USING ACCESSORIES

Transitioning into the ultra-violet craze can be smooth with the help of trendy accessories. Start adding lilac accessories into your attire to accent your look.

2. GO BOLD BY EXPERIMENTING WITH ULTRA-VIOLET SEPARATES

There will be nice clothes and dresses that will come in the ultra-violet colour of the year. Be more fashionable by experimenting with separates! Find a nice top or a stunning culottes or skirt that you can pair with your favourite clothes.

3. MIX AND MATCH WITH METALLICS

Ultra-violet is a festive colour and there will be twice the impact if you will wear it with metallics. Make it the go-to-piece especially when attending parties.

4. CREATE COLOUR COMBINATIONS THAT EVOKE ELEGANCE

The shade is a representation of elegance and when worn with other complementary shades, you’d be able to create a naturally luxurious look. Try combining it with shades of grey or green to look effortlessly regal.

5. WEAR IT WITH DIFFERENT TEXTURES AND MATERIALS

With its distinct appearance, 2018’s colour of the year can work well with different materials. Ultra-violet shade in velvet would be great for evening wear. Aside from clothing, you’d also love to use it in other pieces of clothing including sneakers. Lilac gems would also look lovely in accessories or any type of jewellery.

6. STOCK UP ON BEAUTY PRODUCTS IN ULTRA-VIOLET SHADE

Staying on top of the beauty trend shouldn’t be complicated, especially if you’ll make it a point to keep the right beauty products within reach. If you haven’t, now’s the perfect time to update your makeup kit to take away the old and make space for the new ones–of course, in ultra-violet shades!

Want to know what you should stock up on?

Read on as we present a list of the top favourite beauty products that will allow you to wear Pantone’s 2018 colour of the year on your eyes, cheeks, lips, and nails.

WHAT WE RECOMMEND: 2018’S TOP BEAUTY PRODUCTS FROM OUR SHELVES

ELLIS FAAS HOT LIPS IN ROSE VIOLET COLOUR

Put Pantone’s 2018 colour of the year onto your lips with this long-wearing liquid lipstick. Non-greasy and long-lasting. You’ll only need a small amount of this lipstick to wear the vibrant, ultra-violet shade.

AXIOLOGY’S LIPSTICK DESIRE

For the one who is in search of a cruelty-free, vegan and naturally formulated lipstick. , this the best choice. Axiology offers a luxurious lipstick in a pretty violet shade. Make it your best choice for makeup, whether for daily or special occasion use to stay on trend.

ILIA BEAUTY’S LIPSTICK INK POT

Infused with organic ingredients and nourishing oils, this lippie from ILIA Beauty offers a creamy, semi-matte finish to get that classic look on your lips that feels good and lasts long. Plus, it also offers the luxury of soothing and nourishing the lips to prevent premature ageing.

ELLIS FAAS EYESHADOW IN LIGHT LILAC

If you are looking for an eyeshadow that prevents creases on the eyelids, search no more. Ellis Faas offers a fast-drying liquid highlighter that allows a smooth finish, as well as the illusion of metallic eyes with its shadow and light effects that definitely make you look trendy.

KJAER WEIS EYESHADOW PRETTY PURPLE

Create a nice blend of highly-pigmented colour on your lids with a  luxurious eyeshadow that lasts long, beautifully! Pretty Purple eyeshadow has a matte rich plum shade that you can wear during the day and even at night, especially to put more depth and colour to your smoky eyes.

VINCENT LONGO CREME GEL LINER IN VELVET PLUM

Available in deep purple, blue pearl shade, this creme gel liner by Vincent Longo combines cutting edge gel technology with dreamy pearls that look gorgeous on the eyes, especially with its subtle pearl finish that provides greater depth and dimension. Can also be used a long-wearing eyeshadow, with a smudge-proof and flake-proof formulation.

STRANGE BEAUTIFUL WILDE METALIZED NAIL POLISH

Wear ultra-violet colour even on your nails! This nail polish from Strange Beautiful creates a gorgeous and metallic finish for your fingernails and toenails. Available in brown and purple plum colours that both complement each other to bring out a naturally lovely perfection.

Have you found the best beauty product to complete your beauty essentials this year?

Pantone’s 2018 Colour of the Year allows you to go vibrant and express your creativity while maintaining a fabulous look. Take your best picks to master the ultra-violet trend and be as fashionable as you can be!

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Marine Krivenko

I'm Marine Krivenko, armed with an MBA and a deep passion for every aspect of the beauty industry. From the initial spark of a brand concept to the strategic intricacies of market positioning, my journey has been one of continuous exploration and achievement. I specialize in turning visionary ideas into reality, guiding brands to not only succeed but resonate deeply with their audience. My approach combines strategic thinking with a keen insight into the evolving beauty landscape, ensuring that every step we take is both innovative and impactful. In this ever-changing industry, I am committed to leading with excellence and inspiring others to discover the beauty in strategic innovation.

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