Elena Tsvet

I'm Elena Tsvet, armed with an MBA in strategic marketing and a heartfelt passion for beauty. My world revolves around understanding and shaping the future of beauty through strategic narratives that resonate deeply with our audience. My travels and encounters across the globe have enriched my perspective, allowing me to see the innovation and soul behind each brand. Outside of work, I cherish the simplicity of cooking and the mindfulness of meditation, which not only fuel my creativity but also keep me grounded. In every story we share and product we introduce, I aim to capture the essence of true beauty—its power to connect, transform, and inspire.

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