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Read More About The Brand

PSA is...

PSA skincare brand that offers a range of high-quality, affordable skincare products. The brand was founded by Nicolas Travis, a French skincare expert who has over 20 years of experience in the industry. PSA is a new type of skincare brand that is focused on providing quality products at an affordable price.

Our Statement

We came up with the name PSA for us, a play on Public Service Announcement, to represent Purposeful Skincare by Allies. We wanted to make a strong statement with PSA by establishing a brand that brought our highly effective yet more affordable skincare solutions into the hands of everyone. With bright colours and boldly-named products, we created PSA not only as a strong statement and extension of Allies but also as a purposefully created line of products that you can both love and learn from.

Our Promise

We are cruelty-free and PETA-certified, and we believe that busy people make the best test subjects. They are demanding and honest, traits that go a long way in helping to create the best products.

Free From

We created PSA without drying alcohol, essential oils, synthetic dyes and fragrances, and sulphates to be genuinely accessible to everyone. Your skin barrier is maintained, especially important at the start of your skincare journey because damage to your barrier adds up and must be addressed. As a result, your skin can achieve its maximum potential in terms of radiance and vitality.

Environmentally Friendly

All of the items are recyclable, and each pouch's packaging is biodegradable. The company uses recycled paper and sustainable ink to print boxes, and neither it nor its suppliers utilise virgin forest products.