When it comes to consumer engagement through visual content, beauty brands are on the winning end. With carefully curated photos, enticing captions, and targeted ads–how can you not engage in social media platforms like Instagram and Facebook?
According to statistics, in 2017, a total of 1.5 billion people engaged with beauty brands through Facebook, Instagram and Twitter–the 3 biggest players in social media. And if you are a beauty enthusiast, chances are high that you’re a frequent visitor of your favourite brands.
However just as not all social media platforms are created equally, so are the beauty brands.
In case of luxury beauty brands, there are pages and feeds that you should not miss both on Instagram and Facebook–and this is what we’ll discuss in this article. But first, here are some interesting facts that you need to know.
Interesting Facts about Beauty Brands on Social Media
- 70% of beauty-centred content is posted on Instagram while 22% is found on YouTube.
- Of the total content developed for social media in 2016, 85% are makeup or cosmetics related.
- In social bigger is not always better. “Microinfluencers” or beauty brands with less than 100,000 followers actually benefit from having more engaged followers.
- Of the brands found on social media, luxury brands are the most popular.
- There is 72% and 70% growth on video content from beauty brands on Facebook and Instagram, respectively.
- Of the beauty products posted on social media, makeup ranks on top in terms of social actions.
Social media offers platforms that can foster engagement while at the same time providing content that can inspire users. Whether you’re a lover of cosmetics who’s in search of high-end beauty brands or if you simply appreciate the beauty and layout of certain Instagram and Facebook feed, the next section highlights high-end beauty brands that are worthy of your follow and like.
High-End Beauty Brands that You Should Check Out on Instagram and Facebook
A fashion-fabulous brand known for their go-green approach by offering false eyelashes that are handcrafted from mink hair. Aside from their cruelty-free nature, you’ll be impressed by the uniqueness of Velour Lashes, as each lash from their collection is handcrafted and intended to be worn for specific and casual occasions. Whether you’re the conservative type or someone who wouldn’t mind fluttering her lashes, you’d find Velour a beauty brand to focus your eyes on.
Find Velour Lashes on Instagram and Facebook:
Facebook Page: Velour Lashes
Facebook Followers: 40,239
Instagram Page: @velourlashesofficial
Instagram Followers: 362,000
Axiology is a luxury beauty brand that shows to the world how you can use luxury cosmetics without polluting the world or using animal testing. Truly cruelty-free, this brand promises to offer only the finest products made with the purest ingredients. So, if you are looking for a classy shade of lipstick that’s guilt-free or if you want to colour your lips to transform into a rock star princess, you’ll find this luxury beauty brand worthy of your attention.
Find Axiology on Instagram and Facebook:
Facebook Page: Axiology Beauty
Facebook Followers: 2,430
Instagram Page: @axiology_beauty
Instagram Followers: 27,300
Pure and powerful–these are the perfect words to describe TONIK products. This Aussie brand offers luxury beauty products that aim to provide the nourishment you need–inside out! Check out their natural elixirs that come in convenient-sized capsules that will perfectly fit into your handbag. Packed with the benefits that will give you the skin nourishing you need, 24 hrs a day!
Find Tonik on Instagram and Facebook:
Facebook Page: TonikHQ
Facebook Followers: 2,853
Instagram Page: @thetonik
Instagram Followers: 4,706
Dedicated to colour and boldness, Ellis Faas is a luxury beauty brand that is designed to provide you with cosmetics that take into account your skin tone. With its product line that is based on the colours that are naturally produced by the body, you’re sure to find the makeup products that best complement your skin and bring out the best in you.
Find Ellis Faas on Instagram and Facebook:
Facebook Page: Ellis Faas
Facebook Followers: 30,979
Instagram Page: @ellisfaascosmetics
Instagram Followers: 34,700
Handmade in Los Angeles, Kosås has a firm belief that cosmetics can be simple and stunning. When sourcing ingredients, they are mainly focused on finding those that can provide extreme nourishment and supreme luxury at the same time. Known as a handmade luxury beauty brand in Los Angeles, Kosås addresses the needs for dependable beauty products, especially for the most thoughtful and refined women. Wear their products to celebrate wearing the hues that complement all skin tones and using ingredients that enhance the natural beauty of the face.
Find Kosås on Instagram and Facebook:
Facebook Page: Kosas Cosmetics
Facebook Followers: 954
Instagram Page: @kosascosmetics
Instagram Followers: 13,900
Born out of the passion for a healthy lifestyle, Juice Beauty offers organic beauty products that are backed by powerful science. This luxury beauty brand believes in advanced beauty solutions that make use of the best of certified organic ingredients. The goal of this beauty brand? To deliver skincare solutions that have been clinically validated, as well as vibrant plant-pigment makeup that guarantee to provide not just beautiful results, but to also enrich your well-being while sustaining the environment.
Find Juice Beauty on Instagram and Facebook:
Facebook Page: Juice Beauty
Facebook Followers: 214,151
Instagram Page: @juicebeauty
Instagram Followers: 13,900
Here’s a luxury beauty brand that will take you back to the basics while providing you with nothing less than a high-performance, naturally based hair care collection that promises visible results. With products that are free of sulfates, parabens, phthalates, silicones, DEA and synthetic color, you can be sure that all Briogeo products are 90%-100% percent naturally derived with bottle packagings that can be both recycled. Check out Briogeo’s hair care formulas that can address your needs–whether you want a product that can restore, add volume, or protect your hair.
Find Briogeo on Instagram and Facebook:
Facebook Page: Briogeo
Facebook Followers: 214,151
Instagram Page: @briogeo
Instagram Followers: 84,300
Made with high-quality organic oils that fuse with mineral pigments, you’d want to embrace this luxury beauty brand as it helps create a flawless glowing skin without compromise. With its cosmetics mainly comprised of 70% organic ingredients and 30% mineral pigments, you can expect concentrated, active formulas minus the harsh preservatives. Definitely a must-have!
Find Vapour Organic Beauty on Instagram and Facebook:
Facebook Page: Vapour Organic Beauty
Facebook Followers: 22,364
Instagram Page: @vapourorganicbeauty
Instagram Followers: 54,300
Ilia Beauty is a luxury beauty brand that combines the most stylish pigments with extra nourishing elements, making it a brand that stands out from its contemporaries. The company offers seasonal releases of its products. With its expanding beauty product collection, you are guaranteed to find a shade and formula that would perfectly work for you!
Find Ilia Beauty on Instagram and Facebook:
Facebook Page: ILIA Beauty
Facebook Followers: 11,542
Instagram Page: @iliabeauty
Instagram Followers: 80,900
For 2 years since its founding, Henne Organics has committed itself in introducing eco luxury into the daily lives of consumers. It has focused on a modern but minimalistic approach to offer new alternatives for lip care products that can offer users profound satisfaction.
Find Henne Organics on Instagram and Facebook:
Facebook Page: Henne Organics
Facebook Followers: 1,188
Instagram Page: @henneorganics
Facebook Followers: 1,188
If you want a luxury beauty brand that promises technical and artistic perfection, EviDenS de Beaute is the brand of choice. Born out of the desire of its founder to offer beauty and perfection that is similar to that of Japanese women. It fuses Asia and West and mainly focuses on the use of choice secret ingredients, textures, sensual scents, and admirable packaging.
Find EviDenS de Beaute on Instagram and Facebook:
Facebook Page: EviDenS de Beaute
Facebook Followers: 3,323
Instagram Page: @evidensdebeaute
Instagram Followers: 1,583
The 2nd Australian luxury beauty brand on this list, Grown Alchemist has all the things that will make you love and embrace the brand. It uses all-organic beauty ingredients and adheres to ethical practices from the production to packaging. Best of all, you can avail the products from this luxury beauty brand at a mid-range price point! For the lover of nature, here’s a brand that you should not fail to check out.
Find Grown Alchemist on Instagram and Facebook:
Facebook Page: Grown Alchemist
Facebook Followers: 21,085
Instagram Page: @grownalchemist
Instagram Followers: 55,900
Have you tried teeth whiteners but failed to get your desired results? here’s a luxury beauty brand that guarantees impressive results. Keeko Oil has a selection of naturally formulated coconut oil pulling products to promote oral hygiene and to effectively whiten teeth. The brand promises faster and visible results in less time! Its main ingredients include a fusion of organic cold pressed coconut oil and organic essential oils that come with bacteria fighters. With Keeko Oil, you can say hi to pearly, white teeth and fresh breath.
Find Keeko Oil on Instagram and Facebook:
Facebook Page: Keeko Oil
Facebook Followers: 1,106
Instagram Page: @keekooil
Instagram Followers: 25,400
Luxurious, high-performance and natural. Alima Pure offers natural beauty products that are perfect for the modern women, or those who want to use makeup as a tool for self-expression that can provide a sense of empowerment. Available in diverse colours to support and celebrate the joy and beauty of being a woman, with all of its products using only the highest quality, purest ingredients and are never tested on animals.
Find Alima Pure on Instagram and Facebook:
Facebook Page: Alima Pure
Facebook Followers: 52,977
Instagram Page: @alimapure
Instagram Followers: 28,000
Elemental Herbology aims to offer ultimate skin nutrition through natural skincare and body care products that combine the most innovative ingredient technology with natural botanicals. With a philosophy based on the Five Element Theory in Traditional Chinese Medicine, this luxury beauty brand aims to achieve the best transformation on your skin and at the same time improve your wellbeing.
Facebook Page: Elemental Herbology
Facebook Followers: 4,158
Instagram Page: @elementalherbology
Instagram Followers: 3,435
Serving customers around the world, John Masters Organics has the finest luxury organic beauty products–making the brand synonymous with premium quality, earth-friendly botanical ingredients and the ultimate in professional salon-level results. Founded by a top stylist who is recognised in the world of fashion and celebrities, this high-end beauty brand sticks to its commitment to creating a toxin-free salon environment. Today, it is known and recognised as the pioneering producer of luxury organic beauty.
Facebook Page: John Master Organics
Facebook Followers: 24,682
Instagram Page: @johnmasterorganics
Instagram Followers: 19,000
Have you long been looking for a high-end beauty brand that can meet your needs? Check out the above-mentioned pages to end your search!
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