Who We Are
Made up of small, but highly qualified creative thinkers and beauty enthusiasts, the Alyaka team leads through example, putting their passion at the forefront of their endeavours. We want beauty, quality, and ethical living to be a way of life again, which means we continuously scour the world to bring you exceptional beauty products that we feel are safe, luxurious, effective, and ultimately ‘good’ for both you and the planet.
Founded in 2014, Alyaka’s become home to a curated selection of natural and organic beauty brands. The ultimate destination for the open minded, those who enjoy asking questions and choose their own way. We’ve been constantly giving customers the opportunity to choose their own signature brand, becoming an integral part of that brand’s story. The brand artisans and their customers can converge in a central destination— the Alyaka —to share their loves and passion for niche beauty products, while cherishing the uniqueness of handcrafted ingredients.
Around the world, we see a rapid decrease of generations-old artisan skills, abilities, and creative solutions that would nudge classic brands into the future. Globalization, mass production, and industries of luxury are quickly, and effectively, killing off the creative and unique nature of beauty, replacing it with a cookie-cutter of what they believe beauty should be. We are losing our uniqueness – what makes our beauty ours.
We've got you covered, whether you're a die-hard clean beauty fanatic or just trying to find something new and learn more. We specialise in locating some of the world's unique and rare brands and ensuring that each and every product meets our stringent criteria.