What is behind the modern brand. The new, resurgent Jovoy recaptures all the distinctive allure of the original, selecting the finest rare essences and blending them with passion to produce extravagant fragrances that stir deep emotions. Updated for modern tastes, each signifies a unique and unforgettable sensory experience, inspired by a special place or memory and evoking a powerful response. These are rich creations with a unique ability to move and inspire. Exciting and lavish, they are elegant tributes to the opulence of the original Jovoy brand.