Juice Beauty

Why We Love Juice Beauty

The Juice Beauty Story

Masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. It all started when Karen Behnke, a serial wellness entrepreneur, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40. Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results to create meaningful change in the beauty industry.

Naturally better than Conventional

At Juice Beauty we believe in advanced beauty solutions that harness the best of certified organic ingredients to deliver clinically validated skincare and vibrant plant-pigment makeup that provide beautiful results, enrich your well-being, and sustain the Earth. Clinically Validated Results. Authentically Organic Formulas.

Every Drop Feeds Your Skin

Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than petroleum derivatives or added water, and combining it with powerful skin care ingredients, it could yield equal or better results than conventional products. To this rich based Juice Beauty adds high potency ingredients such as fruit stem cells, vitamin C and hyaluronic acid to enhance the efficacy of the products.

Approved by Hollywood

“As an actress I’ve spent years and years having lots of makeup applied to my skin. Skin is incredibly absorbent and I started to think about what was in the makeup that was being applied on my skin. I had always operated under the assumption that beauty products were safe and that the industry would not allow toxic chemicals, carcinogens, and endocrine disruptors into makeup formulas. And so I really saw a huge opportunity to become involved with Juice Beauty a company that is so incredibly ethical and moving the whole clean beauty movement forward with incredible products that are red carpet worthy.” – Gwyneth Paltrow, Juice Beauty’s Creative Director, Makeup

Beauty without Compromise

At Juice Beauty we abide by our 5 Eco-Values for everything we do: (1) authentically organic formulas made with USDA certified organic ingredients; (2) powerful action without potentially harmful endocrine-disrupting ingredients; (3) vegan formulas, no animal testing & Leaping Bunny certified; (4) sustainable company practices utilizing solar power & wind energy for manufacturing; (5) socially responsible giving to two Bay Area organizations, Breast Cancer Prevention Partners & EWG