Alima Pure

A beautiful brand crafted from minimal ingredients for maximum impact. Designed for the modern, confident woman, our cosmetics are luxurious, high-performance, and made from only the purest natural ingredients.

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Read More About The Brand

Inspired By Our Beauty.

Alima Pure was born from a place of love. Inspired by our mothers, moved by our daughters, we support and celebrate joy, beauty, and well-being in all women. Our makeup is crafted to help every woman.

Pure Minerals From Nature.

Minimal ingredients for maximum impact. All our products are formulated with this in mind. We use only the highest quality, purest ingredients, never synthetic dyes. Without compromise, our products are never tested on animals.

1% For The Planet.

Alima Pure has been carbon neutral for the last 7 years, donating a percentage of their sales to 1% for the Planet, which supports grassroots environmental organisations. Made from natural cosmetic ingredients.

Alima Pure Award-Winning Mineral Foundation.

Based in Portland, Alima Pure uses the highest quality, purest mineral pigments for a cosmetics range that lets your natural beauty and individuality shine through. Their full collection of makeup includes their fan favourite Satin Matte Foundation.

Goregous Makeup Colours.

With a comprehensive line of more than 250 products, Alima Pure cosmetics are perfect for women of all skin types and ethnicities. Their goal is to create gorgeous, safe cosmetics so they can help women around the world look and feel beautiful, naturally.