Lilah b.

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Read More About The Brand

Our Founder

Following a move to California from New York, beauty veteran Cheryl Yannotti Foland not only transitioned to a more simplified lifestyle, she adopted a healthier, minimalistic one. Having worked in the industry for more than a decade, it was clear that the color cosmetics world was oftentimes excessive, cluttered and confusing when it really didn’t have to be. And so lilah b. was born – a streamlined color collection of luxurious, multi-purpose products providing the modern day woman with only the tools she really needs. Cheryl’s attention to every detail – from the exquisite formulations and luxurious textures to the sophisticated pebble-shaped packaging – provides a luxe, sensory experience like no other.

Our Philosophy

lilah b. makes beauty simple. Our minimalistic collection of color allows women to achieve a finished look with fewer products…encouraging a movement to declutter, minimize and simplify. Housed in sleek and modern signature stone compacts, our high performance, multi-purpose products offer classic colors with sophisticated twists and luxurious textures. Inspired by the healthy lifestyle that surrounds us in Northern California, we pride ourselves in creating a collection that is not only effortless, it is simply good for you. We believe with less, you are more.

Clean, Healthy, Skin-Kind Formulations

It’s love at first touch. Crafted with exceptional purity, lilah b. formulas combine nourishing and moisturizing ingredients from earth and sea. Rich in aloe, agar and other beneficial botanicals, our luxurious collection delivers a natural, glowing finish. All lilah b. products are formulated without gluten, parabens, phthalates, sulfates and synthetic fragrances. Vegan Friendly. Cruelty-free. Made in Milan, Italy.

Our Favorite Divine Duo™ Lip & Cheek

Double your pleasure with our multi-purpose, creamy lip and cheek duo with a luxurious matte finish. Long-wearing yet creamy and moisturizing with Coconut Oil, Aloe, and Agar, our innovative formulation provides blendable and buildable color – perfect for day and night.

Finished Look, Fewer Products

lilah b. products are the ultimate multi-taskers. Aglow™ Face Mist is used to set, refresh and hydrate skin throughout the day. Our Divine Duo™ Lip & Cheek can also be used as a cream eyeshadow. Our Palette Perfection Eye Quad is an all-in-one liner, brow definer and highlighter. Our retractable brushes are compact, clean and perfect for your makeup bag.