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Read More About The Brand

Meet Jasmi.

The idea of NUORI came to Founder, Jasmi Bonnén, already 12 years ago when she became aware of the fact that most skincare products are formulated to last 2.5 years or even longer! Jasmi found numerous studies showing that commonly used active ingredients, such as vitamins, start loosing their beneficial properties in just a matter of months. Another downside of long shelf lives is the use of synthetic preservatives and other additives, which are required to preserve and stabilize the formulas over time. Jasmi became convinced that there was a need for a fresh skincare alternative on the market and in Fall 2015, she launched NUORI.

Small Batches.

To ensure rapid time to market, NUORI products are freshly blended in small batches every 10 to 12 weeks in Denmark and promptly delivered to retail partners around the world. NUORI considers product freshness a genuine consumer right and to signal the commitment to freshness, all NUORI products are marked with a batch stamp - a powerful proof that NUORI products are the freshest on the market. Clearly marked expiry dates provide an additional level of transparency and servers as a reminder for when to replace your NUORI product with a new, fresh one.


The NUORI ingredients are filled with naturally occurring vitamins, essential fatty acids, and amino acids - and often provide better results than their synthetic counterparts, because the molecular structures have a closer affinity to healthy skin. Scientists and chemical engineers have thoroughly tested all ingredients and ensured the highest quality, safety, and efficacy. As an added benefit, NUORI's essential oils and plant extracts, enrich the formulations with pleasantly mild, natural scents.

Our Fight For Fresh.

Freshness defines NUORI's reason for being and sets the bar for all aspects of the NUORI concept. From formulas and production to packaging and distribution, everything has been reimagined to optimize freshness of the products. Welcome to an industry rethink on freshness.

The Nuori Difference.

Freshness makes NUORI skincare products unique in two distinct way: It ensures 100% efficacy, as active ingredients are not weakened by time-related breakdown. And it allows the products to be extremely pure and potent – and 100% free from artificial preservatives and other synthetic additives normally used to prolong the shelf life of beauty products.