Alyaka is an independent UK shop for natural and organic beauty. We search out small and founder-led brands from around the world, many of them hard to find in the UK, and bring them together in one place, so you can build a routine around products you trust.
Every brand we stock is chosen with three questions in mind: are the ingredients clearly listed and carefully sourced, does the product genuinely work, and does the brand behave responsibly towards people and the planet? We publish the full ingredient list on every product page, so you can always check exactly what you are putting on your skin and hair.
Our approach rests on three ideas: civic beauty, mood beauty and intuitive beauty, explained below. Together they shape what we buy, what we recommend and how we write about beauty in Alyaka Magazine.
