Our Authors

Alina Laktina co-founded Alyaka.com, an online-only independent clean beauty shop, with her husband in 2014. She has worked in the beauty industry since 2002, holds an MBA and selects the independent natural and clean beauty brands that Alyaka stocks. She writes about skincare ingredients, routines and the brands behind them.

I'm Elena Tsvet, armed with an MBA in strategic marketing and a heartfelt passion for beauty. My world revolves around understanding and shaping the future of beauty through strategic narratives that resonate deeply with our audience. My travels and encounters across the globe have enriched my perspective, allowing me to see the innovation and soul behind each brand. Outside of work, I cherish the simplicity of cooking and the mindfulness of meditation, which not only fuel my creativity but also keep me grounded. In every story we share and product we introduce, I aim to capture the essence of true beauty—its power to connect, transform, and inspire.

I'm Ingrida Adomaytite, where the realms of art and beauty seamlessly blend. My background in the beauty industry has equipped me with a unique lens through which I view and share the world's beauty. For me, beauty is not confined to the conventional; it's an art form, a universal language that speaks to the soul. My mission is to inspire others to see the beauty that surrounds us, to understand its depth, and to appreciate its power to transform. Join me on this journey of discovery, where every moment is an opportunity to encounter the extraordinary in the ordinary.

I'm Marine Krivenko, armed with an MBA and a deep passion for every aspect of the beauty industry. From the initial spark of a brand concept to the strategic intricacies of market positioning, my journey has been one of continuous exploration and achievement. I specialize in turning visionary ideas into reality, guiding brands to not only succeed but resonate deeply with their audience. My approach combines strategic thinking with a keen insight into the evolving beauty landscape, ensuring that every step we take is both innovative and impactful. In this ever-changing industry, I am committed to leading with excellence and inspiring others to discover the beauty in strategic innovation.