Marine Krivenko

About Marine Krivenko

Senior Beauty Expert and Copywriter

I am Marine Krivenko, deeply immersed in the beauty industry's multifaceted world, from ideation and brand creation to strategic market positioning. My journey is underpinned by an MBA, enhancing my strategic approach to navigating the complexities of the beauty market. My expertise spans the entire lifecycle of a beauty brand, from sourcing the finest materials to crafting a brand's identity and ensuring its successful distribution and positioning.

My passion for beauty is not just about the aesthetics; it's about understanding the essence of a brand and what it stands for. This comprehensive approach has allowed me to guide brands towards not only achieving market success but also in creating a meaningful connection with their audience. My career has been a testament to my belief in the power of strategic thinking and innovation in driving the beauty industry forward.

Beyond my professional endeavors, I seek inspiration in the continuous evolution of beauty trends and the industry's dynamic nature. This perpetual learning and adaptation fuel my commitment to excellence and leadership in the beauty sector, aiming to make a lasting impact.

YOUR QUESTIONS ANSWERED: WHAT YOU NEED TO KNOW ABOUT MAKEUP EXPIRATION DATES

Your Questions Answered: What You Need To Know About Makeup Expiration Dates

Tempted to use your makeup even when it has already reached pass its expiration date?...
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FLASHBACK FEB: THE EVOLUTION OF MAKEUP

Flashback Feb: The Evolution Of Makeup

The beauty products you now have in your stash are the results of research and...
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MICELLAR WATER BASICS: WHAT YOU NEED TO KNOW

Micellar Water Basics: What You Need To Know

Popularly known as the foolproof alternative to face wipes to keep the skin clean, micellar...
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EXCLUSIVE INTERVIEW WITH UKA’S FOUNDER, KIHO WATANABE

Exclusive Interview With Uka’S Founder, Kiho Watanabe

Nail care is a beauty experience that comes with rejuvenating effects. Thanks to high-quality nail...
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EXCLUSIVE Q&A WITH ELLE MCPHERSON, WELLECO’S CO-FOUNDER

Exclusive Q&A With Elle Mcpherson, Welleco’S Co-Founder

WelleCo is a brand that’s known for their products that use 45 premium ingredients and...
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AUTUMN HAIR CARE TIPS FROM SIAM SEAS’ FOUNDER, SUPADRA GERONIMO

Autumn Hair Care Tips From Siam Seas’ Founder, Supadra Geronimo

Autumn is an ideal time to recharge the moisture within your locks and give your...
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8 ANTI AGING INGREDIENTS & HOW THEY WORK

8 Anti Aging Ingredients & How They Work

Navigating your way through the beauty aisle to find an anti-ageing solution could be an...
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EXCLUSIVE INTERVIEW WITH CHERYL YANNOTTI FOLAND, FOUNDER OF LILAH B.

Exclusive Interview With Cheryl Yannotti Foland, Founder Of Lilah B.

Cheryl Yannotti Foland, founder of color cosmetics brand, Lilah b., talks to Alyaka.com to reveal...
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EXCLUSIVE INTERVIEW WITH THE BEAUTY CHEF, CARLA OATES

Exclusive Interview With The Beauty Chef, Carla Oates

Delve into the thoughts of “The Beauty Chef’’, the skincare expert who has developed a...
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AMINO ACIDS THE SAFEST INGREDIENTS FOR YOUR BEAUTY REGIMEN

Amino Acids The Safest Ingredients For Your Beauty Regimen

If you have long been in search of a beauty essential that has the least...
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BRILLIANT BEACH HACKS FOR A HASSLE-FREE SUMMER

Brilliant Beach Hacks For A Hassle-Free Summer

Having second thoughts about heading to the beach because of some beauty dilemmas? We got...
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THE BEST EYEBROW TYPES FOR A RANGE OF FACE SHAPES

The Best Eyebrow Types For A Range Of Face Shapes: Your Guide To Flawless Eyebrow Shapes

Though simple as they may seem to be, there is no specific technique to getting...
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