Marine Krivenko

About Marine Krivenko

Senior Beauty Expert and Copywriter

I am Marine Krivenko, deeply immersed in the beauty industry's multifaceted world, from ideation and brand creation to strategic market positioning. My journey is underpinned by an MBA, enhancing my strategic approach to navigating the complexities of the beauty market. My expertise spans the entire lifecycle of a beauty brand, from sourcing the finest materials to crafting a brand's identity and ensuring its successful distribution and positioning.

My passion for beauty is not just about the aesthetics; it's about understanding the essence of a brand and what it stands for. This comprehensive approach has allowed me to guide brands towards not only achieving market success but also in creating a meaningful connection with their audience. My career has been a testament to my belief in the power of strategic thinking and innovation in driving the beauty industry forward.

Beyond my professional endeavors, I seek inspiration in the continuous evolution of beauty trends and the industry's dynamic nature. This perpetual learning and adaptation fuel my commitment to excellence and leadership in the beauty sector, aiming to make a lasting impact.

SPRING NAIL TRENDS THAT YOU’D LOVE TO FLAUNT THIS SEASON

Spring Nail Trends That You’D Love To Flaunt This Season

The thought of Spring is usually associated with cleanups and upgrades. And while many are...
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THE ESSENTIAL GUIDE TO USING BROW PENCIL, GEL, WAX AND POWDER

The Essential Guide To Using Brow Pencil, Gel, Wax And Powder

Gone are the days when putting makeup is as easy as applying your lipstick and...
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YOUR STYLE GUIDE TO WEARING PANTONE’S COLOUR OF THE YEAR

Your Style Guide To Wearing Pantone’S Colour Of The Year

It’s official! Ultra-violet is Pantone’s 2018 colour of the year. And though this is not...
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HOW TO GET RID OF EYE BAGS LIKE AN EXPERT IN SIMPLE STEPS

How To Get Rid Of Eye Bags Like An Expert In Simple Steps

Do you often find yourself staring at the mirror, wondering how you acquired those tired...
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BEST MAKEUP PRIMERS THAT ARE WORTH YOUR MONEY!

Best Makeup Primers That Are Worth Your Money!

A makeup primer is a God-sent product that creates a smooth base for your makeup....
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WHAT YOU MUST KNOW ABOUT RETINOIDS, THE HOLY GRAIL OF SKIN CARE

What You Must Know About Retinoids, The Holy Grail Of Skin Care

Nowadays, having a flawless and youthful looking skin is an advantage. And to achieve that,...
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SUMMER HAIRSTYLES, HAIRCUTS, AND TIPS: YOUR GUIDE TO A GORGEOUS HAIR THIS SEASON

Summer Hairstyles, Haircuts, And Tips: Your Guide To A Gorgeous Hair This Season

Sweltering conditions, plus heat and humidity make the perfect formula for unruly hair. During the...
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25 HEALTHY SKIN FOODS: WHAT’S LACKING IN YOUR BEAUTY DIET?

25 Healthy Skin Foods: What’S Lacking In Your Beauty Diet?

‘You are what you eat’. You’ve heard this adage over and over, but you will...
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MAKEUP CONTOURING TIPS: HOW TO ACHIEVE THE PERFECT CONTOUR

Makeup Contouring Tips: How To Achieve The Perfect Contour

Makeup contouring has taken the beauty industry by storm. And the rave on this makeup...
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SPRING NAIL TRENDS: NAIL COLOURS AND FASHION TO WEAR THIS SEASON

Spring Nail Trends: Nail Colours And Fashion To Wear This Season

For the fashion conscious, it matters to be in the know of the latest trends....
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30 CRUELTY-FREE MAKEUP BRANDS TO TRY

30 Cruelty-Free Makeup Brands Worth Trying

Each time you look at yourself in the mirror, have you even thought of the...
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23 MAKEUP LOOKS FOR WOMEN ON THE GO

23 Easy Makeup Looks For Busy Women.

Women usually have a lot of things going on and whether you are a student,...
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