Organic lip care meets modern design and on-trend colour. An ILIA lipstick belongs in every lip addicts’ collection.
Before founding ILIA, Sasha Plavsic studied typography and worked in branding and marketing in Los Angeles. What grew from the simple curiosity of understanding the ingredients on the back of a lipstick box, soon became the beginnings of ILIA Beauty - and by 2011 she had launched a compact collection of just 6 Tinted Lip Conditioners. Now ILIA is sold globally in over 15 countries and has grown to over 70 pieces, expanding with brushes and products for the eyes, cheeks and face.
Contrary to many organic cosmetic brands on the market at that time, Sasha referred to her roots in branding and focused on the visual aesthetic of the line. Once the contemporary packaging was in place, it was important that the quality of the product performance stood out as something new and unique in the beauty industry. The now cult Tinted Lip Conditioner came from an idea to recreate the everyday tinted balm into an organic form, with shades that contained a higher variety than the standard “cherry” stain.
A combination of on trend pigments and super nourishing elements has set ILIA apart from the conventions of organic beauty. With regular seasonal releases in their ever expanding range there is sure to be a shade and formula for you. Choose sheer and balmy with a classic Tinted Lip Conditioner; a high shine pout with their coconut oil infused gloss; a vivid matte but never drying lip look with their lip crayons; or, finally, their tried and tested lipsticks with bold colour and a creamy feel.
Because it’s natural, the ILIA base products do take time to set—usually between five and ten minutes. Having patience to see what the actual finish will be like is really important. Sasha developed a new Kabuki-style brush specifically, just dot the product on the face, and then blend it out using the brush. This helps to give even, seamless coverage, and the brush really helps to buff it into the pores so it doesn’t just sit on the surface of the skin.
“Somebody once said to me, that because its organic it’s good for you, and it doesn’t matter if it doesn’t work as well as the mainstream stuff - I intend to change their mind.” -Sasha. ILIA is formulated with this in mind, and is dedicated to creating the purest products possible. The ethical-sustainable approach embodied in each piece is filled with certified organic bio-active botanicals that nourish and rejuvenate the skin. Each product is filled with up to 85% organic ingredients.
Sasha
