Perfect Design.
Contrary to many organic cosmetic brands on the market at that time, Sasha referred to her roots in branding and focused on the visual aesthetic of the line. Once the contemporary packaging was in place, it was important that the quality of the product performance stood out as something new and unique in the beauty industry. The now cult Tinted Lip Conditioner came from an idea to recreate the everyday tinted balm into an organic form, with shades that contained a higher variety than the standard “cherry” stain.