Natural and Organic Beauty Magazine

A Lookback On 2017’S Hottest Beauty Trends

Only a few days left till we bid farewell to 2017 and it’s the perfect time to take a look at the hottest beauty and makeup trends that ruled this year.

From the runway to your vanity! Here’s a lookback on the hairstyles and makeup fads that became the hottest beauty trends of 2017.

2017’s Hottest Hair and Makeup Trends



One of the easiest and non-fussy hairstyles that became a big hit among celebrities was the high ponytail. You’ve probably seen this hairstyle sported by Zendaya, Jane Fonda and Shay Mitchell and most likely, there are different versions of it that you have seen, The high ponytail’s popularity is no longer surprising as it can be worn day or night, whether for casual or formal events.


Noticed how girls seem to have taken some effort to grow their hair long? This Cher-inspired look is one of the hair trends that rocked this year and has been sported by some notable celebrities, with the likes of Demi Lovato, Kim Kardashian, and Nicki Minaj.

Having problems in growing a long and beautiful hair? Know the beauty oil that can keep your hair strong and healthy.


If you are one of the people who wouldn’t mind wearing a bolder haircut, this one’s for you. This hairstyle allows a neat and chic look without consuming your time and energy. While many have sported the buzz cut with celebrities like Cara Delevingne, Kristen Stewart, and Kate Hudson to name a few, this hairstyle is only for the brave heart, and it wouldn’t be a surprise if you’ll have a second thought before getting the clippers near your hair.


One of the hair trends that became prominent this season, a deep side part  hairstyle has truly become a favourite this 2017. It has a chic and classy look that seems to express authoritativeness while still maintaining a stylish appeal that makes it appropriate even for casual affairs.


This year was also the year for bleached locks. Flaunting a cool hairstyle that even celebrities wear was a hot trend that has also become a self-esteem booster. Naturally blonde people can go for a lighter colour by bleaching their hair. On the other hand, people with dark hair can pull off the look but with greater effort.

But 2017 is not just about platinum blondes, coloured hair also made its way into the scene–offering shades that range from dark reds to pastel pinks.


One exciting hairstyle fad that you shouldn’t forget is the headscarf. This has left a lot of people excited with the range of turbans that they can use on their heads, not to mention that it offers a sophisticated, yet playful look that can make one a real head turner.



While red lips are considered classy and timeless, sparkling lips have managed to find its way to become one of 2017’s hottest fads. Glitter lips have been intriguing and were seen on models and celebrities who walked the runway.


Face Masks have no doubt exploded in terms of popularity and for 2017, it has been one of the staples that a beauty enthusiast wouldn’t choose to live without. And with the innovations being done on face masks, it can only be expected that there’ll be more to come in 2018.

Learn more about this essential beauty secret to know how it can improve your beauty routine.


2017 is also about adding definition and structure to the face. Thanks to makeup contouring and glow enhancing products, this beauty trend has gained popularity as it enables a look that easily complements other beauty trends.


Eyebrow makeup has been in demand for the past years, but in 2017 some changes occurred. From overly drawn arches, there has been a transition to boyfriend brows. Less complicated than drawn arches, this look is basically achieved by using an eyebrow gel to brush the individual hairs upwards.

Need help in creating the perfect eyebrows? Here’s some tips and tricks to guide you.


Glossy lids have gained some attention in 2017 and looks like this fad is going to continue until 2018. Enhanced eyes have been made possible by adding a little glow to the lids. As the year ends, the trend seems to go stronger–this time adding a boost of shine on the other areas of the face.

Don’t know where to find the eye makeup that can give a burst of shine? Check out some of the  that we have in our selection.


The rosy shade of pink served as the new neutral that gives a nice and beautiful glow wherever it is applied on the face. Pink makeup, whether applied on cheeks as blush, eyelids, or lips never fails to add a fresh look on a bare face.

2017’s almost over and as we look forward to another year, do you also feel the excitement for the upcoming beauty trends that are sure to make an impact in 2018.

What’s your favourite beauty trend in 2017? Let us know by leaving a comment below.




How To Get Rid Of Eye Bags Like An Expert In Simple Steps
Makeup And Wardrobe Essentials Every Woman Will Need In 2018
Profile Image Alina Laktina

Alina Laktina

Seniore Beauty Expert and Copywriter
As the co-founder of Alyaka, I combine my MBA-acquired business acumen with a profound expertise in the beauty industry to curate a unique retail experience. My journey in beauty is driven by a passion for sustainable and effective solutions that enhance well-being. I deeply understand the impact of beauty ingredients on both our skin and our environment, which guides Alyaka’s mission to lead in offering conscientious and high-quality beauty options. Beyond my professional endeavors, my love for adventure manifests through snowboarding and yachting, activities that reflect my belief in the importance of living a balanced and enriching life.

Recently Viewed Products