Alina Laktina is the co-founder of Alyaka.com, an online-only independent clean beauty shop that she launched with her husband in 2014. The business is based in Huntingdon, Cambridgeshire, and today stocks more than 60 independent natural and clean beauty brands across skincare, haircare, makeup and body care.

Alina has worked in the beauty industry since 2002 and holds an MBA. At Alyaka she selects the brands the shop carries, which means getting to know each brand, its products and the people behind it before they reach our customers.

For Alyaka Magazine, Alina writes about skincare ingredients, routines for different skin types and the independent brands behind the products we stock.